Waterbury Press, Home Of Convention Sales and Services

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	CONVENTION SALES AND SERVICES Eighth Edition Milton T. Astroff James R. Abbey The foremost guide in the hospitality field is now even better! Updated and expanded guide for hospitality students and seasoned professionals alike! The latest industry information and technology! Exciting new features!

	Widely recognized as an indispensable guide for both hospitality students and seasoned industry professionals, Convention Sales and Services, Eighth Edition has been revised and expanded to provide the latest in group meetings trends and practices. Throughout the text, readers will be introduced to the computer technology that is becoming an increasingly important part of convention sales and service. The text covers how the computer is being used to better organize sales offices and streamline paper flow, to build customer relationships, and to more effectively communicate details, ensuring a smooth event.

The text material is supplemented by actual industry examples and illustrations to promote understanding and retention. Successful convention properties share their marketing strategies and examples of their promotional materials, industry professionals offer insights and advice about topics covered, and additional references — including new Internet sites — are included to enable readers to quickly obtain additional information on specific areas of interest. Convention Sales and Services, Eighth Edition now provides even more comprehensive and up-to-date information — as well as additional features — in the well-organized, readable style that has been praised by students, educators, and industry professionals. This text is sure to be an invaluable addition to your teaching program and to the libraries of industry professionals who wish to stay abreast of the latest developments in convention sales and services.

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