Convention Sales & Services

Fully revised and updated, the Tenth Edition of Convention Sales & Services is the definitive guide for anyone pursuing a career in planning and managing events. This comprehensive textbook not only introduces readers to the meetings and events industry but also provides practical insights and pathways to diverse careers within this dynamic and growing field.

What’s Inside:

Part 1: Industry Overview and Trends

• Explore key industry trends, including the impact of artificial intelligence (AI) on events.
• Understand the increasing importance of green meetings, sustainability, environmental concerns, accessibility, and social responsibility.
• Learn effective strategies for reaching and marketing to event planners, utilizing automated sales systems, digital advertising, revenue management, and mastering contract negotiations.

Part 2: Servicing Group Meetings and Events

• Delve into the practical aspects of managing group meetings and events, such as group registration and managing room blocks.
• Gain insights into meeting room setups, logistics, event food and beverage management, convention security, and the logistics of shipping, setting up, and dismantling exhibitions.
• Prepare for successful post-convention meetings and follow-ups.

Key Features:

• Industry Profiles: Each chapter begins with insights from seasoned professionals in both hospitality and meeting planning, offering real-world perspectives and practical advice.
• Engaging Learning Tools: The text is enriched with actual industry examples, illustrations, and references to insightful online resources through “More Online,” “Worth Watching,” and “Best Practice” boxes.
• Structured Learning Aids: Learning Objectives and Chapter Outlines at the beginning of each chapter help readers focus and organize their studies.
• Reinforcement of Key Concepts: Important terms are highlighted and defined, with end-of-chapter Study Questions to test understanding and retention.

Praise for This Edition:

Widely recognized as an indispensable guide by hospitality students and industry professionals, this Tenth Edition continues its tradition of excellence with even more comprehensive and up-to-date information presented in a well-organized and readable style.

Why Choose This Book:

• Comprehensive Coverage: Offers an in-depth exploration of both foundational theories and practical applications in the events industry.
• Up-to-Date Content: Reflects the latest research, trends, and technological advancements impacting event planning and management.
• Professional Insights: Provides valuable perspectives from experts, bridging the gap between academic learning and real-world practice.