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Since the seventh edition of Convention Sales and Services was published in 2006, there have been sweeping changes in the conventions and meetings industry. Recent trends have greatly impacted the nature and scope of today’s meetings market. There are now more efficient ways to reach meeting planners and promote hospitality properties. Meetings — and meeting rooms — are going “high tech.” And, today’s technologies have greatly enhanced a property’s ability to better organize for group sales and follow-up with optimum service to group business. To successfully compete in today’s lucrative conventions and meetings market, students and hospitality professionals alike must stay abreast of these changes. Convention Sales and Services, which has been praised by industry leaders, hospitality educators and students for its comprehensive, practical approach, is already being used in hotel management courses in over 250 colleges and universities. The new, expanded Eighth Edition continues to present the latest information in the highly regarded two-part format, but now includes a number of additional features to promote understanding and retention of chapter material: • Industry Examples. Each chapter begins with a quote by an experienced industry leader on the relevance of the chapter material. Numerous cross-referenced illustrations and industry examples are also provided. • “Best Practices” Examples. Each chapter includes one or more examples of how the principles presented in the chapter have been effectively put to use by hospitality properties. • Case Studies. Several chapters include new or updated industry case studies to increase student understanding. Solutions to these cases are presented in the over 400-page Instructor’s Manual. • Internet Sites. End-of-chapter Internet sites provide additional resources to enhance chapter material. • Chapter Glossaries. Convenient, detailed references for the Key Terms introduced are included at the end of each chapter for ready reference. • New Instructor’s Manual. A new comprehensive Instructor's Manual is now available in a downloadable format. Each chapter guide includes a basic overview, suggested lecture outline, class activities, and test questions and answers. The guide will assist you to organize the course, teach by lecture or discussion, and evaluate your students' knowledge through testing. • Power Point Presentations. A complete set of PowerPoint presentations is provided for each chapter. These presentations include a comprehensive overview of each chapter, including many of the text exhibits, and can be shown "as is" or customized to meet the needs of the individual instructor. • New Test Questions. Over 120 new multiple-choice test questions. Expanded Midterm and Final Examinations. A test bank of 200 additional questions are included for your mid-term and final exams. About the Authors: James R. Abbey, Ph.D is Professor Emeritus at the University of Nevada, Las Vegas. Milton T. Astroff was the first publisher of Meeting & Conventions magazine. The authors have written numerous books and articles and have served as consultants and speakers in the hospitality industry. Their years of hospitality experience and expertise is evident in this text, which offers tried and true examples and practical advice from them and their industry colleagues. |